
Decorflow app
Streamlining the home furnishing workflow for designers and clients
App design
Ux/Ui
Personal project
Visual identity
Magazine prestige, action-driven, collaborative
The app adopts a magazine-inspired visual style, making designs feel “magazine-worthy” and boosting user confidence. It merges this aesthetic with action-oriented elements and a friendly tone, emphasizing designer support and engagement.

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#175511
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User study
I've talked to 7 users both interior designers and clients. Identifying pain points, areas for improvement, and understanding user needs for effective decision-making, gathering valuable and actionable insights.

Why?
1.
It’s hard to decide on something without really seeing it
Clients can’t fully visualize the final look, making decisions uncertain.
2.
Decision overload
Too many decisions at once, combined with a dynamic workflow, create confusion.
3.
Objectivity slips away, doubt slips in
After endless viewing, clients lose sight of the brief and preferences that guided their design decisions.
The problem
Interior designers struggle in leading clients to make decisions
Design visualization
As part of this process, designers use item collages to show how room elements work together.
With many items—boutique finds, handmade pieces, and big-chain products—available only as images, collages remain the most effective method.



What is home furnishing?
Home furnishing (or styling) is the final phase of the interior design process between designers and clients, deciding on all home furniture. It can be the concluding step or a standalone service.



decorFlow
screens
These screens focus on the client-side mobile app, specifically step 3 of the process.
Step 3
In this step, clients are asked to review and approve the complete room designs presented by the designer before purchasing the items. Some items may offer two options to choose from. Upon request, new items can be added or replaced. This is where confusion and indecisiveness often occur.

home page
Keep clients engaged with actionable steps and progress tracking
Highlighting just the immediate next task in each room keeps users focused, and progress indicators keep clients engaged with their main goal.

room page
Leading to decision making while providing reassurance
Centering the user on the main action while fostering a sense of partnership and support, providing reasoning and reassurance as they scroll down.
room tour
Turning a simple 2D collage
and room plan into an interactive tour
By navigating across the collage, clients feel as if they’re walking through the room, familiarizing themselves with the space and increasing the likelihood of pressing the always-accessible "approve" button.

items decision booth
It’s decision time – focus, compare items, and make your choice
This screen centers your attention on the current decision, offering tools to easily compare between options. The "Select" button acts as a constant motivation to make your choice.
Core insight
Decision-Making Requires Establishing the Right Conditions
Convey
confidence
Clients need to feel that the options align with their vision and look excellent
One decision at a time
Avoid overwhelming users with multiple decisions and keep them focused
Partnership & support
Encourage open communication and foster a collaborative atmosphere
Core insight
When leading clients in making decisions, motivate and activate them
Clear call to action
Use bold buttons and straight- forward text to make next steps obvious
Show progress
Use visual cues to keep clients informed about their progress and next steps
Eyes on the prize
Keep clients focused on their goal to maintain excitement and engagement
Market research
I explored a wide range of apps, concentrating on Interior Design, Project Management, and E-commerce, gathering valuable insights about design presentation, workflow management, and decision-making tools.
Decorflow App
Streamlining the home furnishing workflow for designers and clients
App design
Ux/Ui
Personal project


Introduction
Home furnishing is an interior design service, deciding on all home furniture. It can be the concluding step or a standalone service.


Design visualization
Designers use item collages to visualize how various items—from boutique finds to big-chain products—work together.


The problem
Interior designers struggle in leading clients to make decisions


Why?
1.
It’s hard committing to a design you can’t actually see or fully visualize.
2.
The process involves many decisions, creating confusion and overwhelm.
3.
Clients lose objectivity and doubt their choices after endless reviews.
Decorflow screens
Intro
These screens focus on the client-side mobile app, specifically step 3 of the process, in which clients should approve all room items before purchasing.
home page
Keep clients engaged with actionable steps and progress tracking


room page
Leading to decision making while providing reassurance


room tour
Turning a simple 2D collage
and room plan into an interactive tour
items decision booth
It’s decision time – focus, compare items, and make your choice


Visual identity
Magazine prestige, action-driven, collaborative
The app adopts a magazine-inspired visual style to make designs feel 'magazine-worthy' and boost user confidence. It blends this with action-driven elements and a friendly tone.

