Decorflow app

Streamlining the home furnishing workflow for designers and clients

App design

Ux/Ui

Personal project

Visual identity

Magazine prestige, action-driven, collaborative

The app adopts a magazine-inspired visual style, making designs feel “magazine-worthy” and boosting user confidence. It merges this aesthetic with action-oriented elements and a friendly tone, emphasizing designer support and engagement.

Colors

#175511

#527150

#EEF3ED

#232823

#939593

#BCBCBC

#DFDFDF

Typeface

cardboard works

Montserrat

1 2 3 4 5 6 7 8 9 0 , .

Medium

Semibold

Semibold italic

Bold

User study

I've talked to 7 users both interior designers and clients. Identifying pain points, areas for improvement, and understanding user needs for effective decision-making, gathering valuable and actionable insights.

Why?

1. It’s hard to decide on something without really seeing it

Clients can’t fully visualize the final look, making decisions uncertain.

2. Decision overload

Too many decisions at once, combined with a dynamic workflow, create confusion.

3. Objectivity slips away, doubt slips in

After endless viewing, clients lose sight of the brief and preferences that guided their design decisions.

The problem

Interior designers struggle in leading clients to make decisions

Design visualization

As part of this process, designers use item collages to show how room elements work together.

With many items—boutique finds, handmade pieces, and big-chain products—available only as images, collages remain the most effective method.

What is home furnishing?

Home furnishing (or styling) is the final phase of the interior design process between designers and clients, deciding on all home furniture. It can be the concluding step or a standalone service.

decorFlow

screens

These screens focus on the client-side mobile app, specifically step 3 of the process.

Step 3

In this step, clients are asked to review and approve the complete room designs presented by the designer before purchasing the items. Some items may offer two options to choose from. Upon request, new items can be added or replaced. This is where confusion and indecisiveness often occur.

home page

Keep clients engaged with actionable steps and progress tracking

Highlighting just the immediate next task in each room keeps users focused, and progress indicators keep clients engaged with their main goal.

room page

Leading to decision making while providing reassurance

Centering the user on the main action while fostering a sense of partnership and support, providing reasoning and reassurance as they scroll down.

room tour

Turning a simple 2D collage

and room plan into an interactive tour

By navigating across the collage, clients feel as if they’re walking through the room, familiarizing themselves with the space and increasing the likelihood of pressing the always-accessible "approve" button.

items decision booth

It’s decision time – focus, compare items, and make your choice

This screen centers your attention on the current decision, offering tools to easily compare between options. The "Select" button acts as a constant motivation to make your choice.

Core insight

Decision-Making Requires Establishing the Right Conditions

Convey

confidence

Clients need to feel that the options align with their vision and look excellent

One decision at a time

Avoid overwhelming users with multiple decisions and keep them focused

Partnership & support

Encourage open communication and foster a collaborative atmosphere

Core insight

When leading clients in making decisions, motivate and activate them

Clear call to action

Use bold buttons and straight- forward text to make next steps obvious

Show progress

Use visual cues to keep clients informed about their progress and next steps

Eyes on the prize

Keep clients focused on their goal to maintain excitement and engagement

Market research

I explored a wide range of apps, concentrating on Interior Design, Project Management, and E-commerce, gathering valuable insights about design presentation, workflow management, and decision-making tools.

Decorflow App

Streamlining the home furnishing workflow for designers and clients

App design

Ux/Ui

Personal project

Introduction

Home furnishing is an interior design service, deciding on all home furniture. It can be the concluding step or a standalone service.

Design visualization

Designers use item collages to visualize how various items—from boutique finds to big-chain products—work together.

The problem

Interior designers struggle in leading clients to make decisions

Why?

It’s hard committing to a design you can’t actually see or fully visualize.

The process involves many decisions, creating confusion and overwhelm.

Clients lose objectivity and doubt their choices after endless reviews.

Decorflow screens

Intro

These screens focus on the client-side mobile app, specifically step 3 of the process, in which clients should approve all room items before purchasing.